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For founders who build their business between school pickup and bedtime

How to Run Your Business in 30-Minute Blocks

(Even When Your Schedule Changes Every Single Day)

The Naptime CEO is a complete framework for designing your business operations around the time you actually have. Not the time you wish you had. Not the 8-hour workday the gurus assume. The real, messy, interrupted, beautiful life you are actually living.

Get Instant Access for $27

Sound familiar?

You sit down to work and you have 45 minutes before someone needs something. So you open your laptop, stare at your to-do list, and try to figure out what you can actually finish in that window.

Half the time, you spend 15 of those minutes just trying to remember where you left off. You have a business that works. Kind of. It works when you can show up consistently. It works when nothing unexpected happens. It works when you have a full, uninterrupted morning to focus.

But your life does not look like that. Not most days.

So things slip. Leads come in and you do not follow up fast enough. Content goes dark for a week (or three). A client emails and you forget to respond because you were handling a sick kid and a dentist appointment and a school project that was due yesterday.

And then you feel like you are failing. Like everyone else has figured this out except you.

They have not. They just have a different life than you do.

The real problem is not that you are disorganized or unfocused. The real problem is that your business was never designed for the life you are actually living.

What if 30 minutes was enough?

Not enough to do everything. Enough to move the things that actually matter.

The Naptime CEO is built on a simple idea: when you know exactly what to do in a 30-minute window, you stop wasting time figuring it out. You sit down, you execute, and when the timer goes off (or the baby wakes up), you have actually moved your business forward.

This is not about productivity hacks or hustle culture dressed up in softer language. This is about designing your business operations around real life so that short windows of time become your advantage, not your limitation.

Get Instant Access for $27

Inside The Naptime CEO, you will find:

The 30-Minute Block Method

Three types of focused work blocks (Build, Flow, and System) that tell you exactly what to do every time you sit down. No more staring at your to-do list wondering where to start.

The 3 Systems Every Time-Strapped Founder Needs First

Automated lead capture, client communication on autopilot, and a content batching workflow. These three systems create the foundation that makes everything else work. Each one can be built in a handful of 30-minute sessions.

The 30-Minute Block Planner

A realistic weekly planner designed for unpredictable schedules. Not a fantasy 40-hour week. A real week with flex blocks built in for the days that go sideways.

The "Which System First?" Decision Tree

A simple visual tool that tells you exactly which system to build first based on what is costing you the most right now. No guessing. No overwhelm. Just clarity.

An Introduction to the IBO Framework

The proprietary System Chicks framework that helps you design your business intentionally across five dimensions: Time, Team, Work, Revenue, and Impact. Because the systems you build should match the business you actually want.

This was built for you if:

  • You are building a real business while also raising tiny humans (or not-so-tiny humans who still need a lot from you)
  • Your "work hours" change depending on nap schedules, school pickups, doctor appointments, and the general chaos of life with kids
  • You have tried productivity systems designed for people with 8 uninterrupted hours and felt like a failure when they did not work for you
  • You know your business could run better if you could just get the right things automated and systematized
  • You are tired of feeling behind and ready to build something that works with your life instead of against it

Built by someone who gets it.

Tracy Hoobyar has spent two decades inside the operations of hundreds of businesses, from startups to companies doing eight and nine figures. She has been in sales, marketing, and operations across every business model you can name: brick-and-mortar, digital, coaching, agency, consulting, and more.

Over that time, she kept seeing the same pattern: smart, capable founders building businesses that worked against them. Not because they lacked talent. Because nobody ever asked them what they actually wanted the business to look like before they started building it.

Tracy is the founder of System Chicks, a strategic systems architecture firm, and the creator of the Ideal Business Outcome (IBO) framework. She does not teach productivity hacks. She helps founders design businesses that fit their actual lives.

Everything inside The Naptime CEO:

The 30-Minute Block Method (complete framework)

The 3 Systems Starter Guide (step-by-step setup)

The 30-Minute Block Planner (printable weekly template)

The "Which System First?" Decision Tree

Intro to the IBO Framework + Free Assessment Access

$17

$27

$9

$9

$47

That is less than a week of drive-through coffee. And it will save you hours every single week once those systems are running.

Your business should work with your life. Not against it.

The Naptime CEO gives you the framework, the systems, and the planner to start building a business that runs in the time you actually have. Download it now. Start your first System Block today.

Get Instant Access for $27

Instant PDF download. No waiting. No drip. Open it, start building.

Frequently Asked Questions

Is this just for moms?

It was designed with parents in mind, but the framework works for anyone building a business in limited or unpredictable time windows. Caregivers, founders managing health conditions, side hustlers — anyone whose schedule is not a neat 9-to-5.

What if I am not tech-savvy?

The three systems inside are explained in plain language with step-by-step guidance. No coding. No complicated software. If you can set up an email account, you can build these systems.

How is this different from another productivity planner?

Most productivity tools assume you have predictable time. This one is designed for the opposite. The Block Method, the planner, and the systems are all built for real life with interruptions, flex days, and unpredictable schedules.

Will I get the download right away?

Yes. Instant PDF download. No waiting. No email sequence to sit through. You will have it open on your screen within 60 seconds of purchasing.

System Chicks

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